News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in…
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Bios

Paul Cimino

Paul Cimino – merchant turned internet entrepreneur – is a 20-year veteran, pioneer and innovator of digital marketing and e-commerce. As Prohaska Consulting’s Global Head of Data Strategy, Paul helps clients become “data first” companies so that they can make more informed decisions via employing better approaches and tactics to protect, govern, and leverage data…
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News

With Digital Identity in Flux, Neustar Wants to ‘Fill the Gaps’ of First-Party Data

The demise of third-party cookies and the regulatory might of California’s Consumer Privacy Act have both the buy- and sell-side rethinking how they reach consumers. To do that, brands and publishers need to make sense of the first-party data they have on their audiences, usually with the help of a customer data platform (CDP). Neustar,…
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Events

Smarter From Home – Attribution and Measurement, From Process to Practice

Join Paul Cimino, Global Head of Data Strategy, and the Prohaska team as we talk about the future of attribution and measurement and how to turn the practical into practice. With a special presentation from Ken Archer, VP of Product, Survata and a special Fireside Chat with Angelina Eng, VP, Measurement & Attribution at IAB…
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Events

Smarter From Home – Demystifying Customer Data Platforms

Prohaska Consulting is excited to bring you an hour of training on Customer Data Platforms with CDP University. Condensing our full-day, sold-out debut class in NYC this past January into a 1-hour session, we hear from 25-year digital marketing veteran Paul Cimino, Global Data Strategy lead for Prohaska Consulting along with CEO & Principal Matt Prohaska on what CDPs are and…
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