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News

Experts Name 8 Digital Advertising Companies that Could be Acquired Next as Adtech Grows Hot Again

After Wall Street and investors soured on adtech M&A, the sector is hot again. Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads. Adtech stock gains by companies like The Trade Desk, Magnite, LiveRamp, and…
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News

Concerns Mount Over Google’s Privacy Proposals

Once the cookie is gone, will anyone be invited to play in Chrome’s Privacy Sandbox? Since 2019, the Google Chrome team has drip-fed plans for Privacy Sandbox, the collective name for its proposals to sustain an ad-funded internet while meeting increased demands for online user privacy. Public debate is happening primarily through the World Wide Web Consortium…
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