News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


Careers

SVP of Marketing – New York, NY

Our client, a long-standing leader in software technology, is looking for a talented SVP of Marketing to join their growing team. The role requires an ambitious leader who can manage a cross-functional team and the demand generation process. As SVP of Marketing, you’ll be responsible for budgeting and developing marketing strategies while highlighting marketing ROI….
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News

‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement

Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on…
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Careers

Account Executive – DMP/CDP – New York, NY

Our client, an innovative data company, is looking for a talented Account Executive to sell data solutions to marketers, publishers, and agencies across the country. This role requires a hunter with SaaS and DMP platform experience who can work with stakeholders of all levels to develop customized solutions. As an Account Executive, you’ll work alongside…
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News

Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in…
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Bios

Erin Yasgar

Erin Yasgar has spent the last 20 years at the intersection of technology and brands and now leads the Global strategy team for brands and agencies with leading Programmatic consulting firm, Prohaska Consulting. Erin’s history in digital media runs deep. After launching some of the first digital music downloads with EMI Music, Erin went on…
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Bios

Ward Flock

Ward is a dynamic sales leader in digital media and advertising technology. Ever since the early days of the Internet at Netscape, Ward has embraced change from the front row of the AdTech ecosystem. He is an obstacle remover, embracing speed in high-growth cultures with several leading SSPs. Most recently he was Executive Director at Index Exchange as well as…
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News

How Companies Can Cultivate Their Own Identity Gardens

Matt Prohaska discusses how publishers can ‘Grow their own Identity Garden’ in the latest edition of AdExchanger’s The Sell Sider. “While Project Rearc and the new Partnership for Addressable Media are underway to collectively forge a path forward, there are quite a few areas that publishers and brands can focus on now to take more…
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News

DPAA Sets DOOH Programmatic Training Courses for North America and EMEA, Powered by Prohaska Consulting

Regionally customized sessions will educate buyers and sellers on how to successfully transact programmatically NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September,…
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News

Matt Prohaska On Where Companies Are Making Bold Moves Amid The Pandemic

Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic and racial inequality protests. In the process, their business needs have also changed, according to Matt Prohaska, who leads one of the industry’s most well-known programmatic consultancies. From his home in Fairfield, Conn., Matt explains…
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News

Sellers, Beware Of The Customer You Can’t Afford

Today’s column is written by Ward Flock, global vice president, Magnify, at Prohaska Consulting. If you’re expecting to find yet another article about selling during a recession, feel free to browse elsewhere. Many sage sales consultants talk about promoting collaboration, planting seeds for the future or taking whatever you can get during these uncertain times. I get…
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