News + Resources

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in…

Erin Yasgar has spent the last 20 years at the intersection of technology and brands and now leads the Global strategy team for brands and agencies with leading Programmatic consulting firm, Prohaska Consulting. Erin’s history in digital media runs deep. After launching some of the first digital music downloads with EMI Music, Erin went on…

Craig has worked on more than 65 client projects at Prohaska Consulting, but first dove into the world of digital media as a deal implementation manager at AOL in 2000. Since then, he has worked the next twenty years in the digital media space with a focus on digital advertising operations, where he has extensive experience…

Glenn Spoto is Prohaska’s first CFO and Global VP of Investor Client Strategy, joining its New York headquarters. Spoto leads the Finance, HR, and Legal teams at Prohaska while overseeing the firm’s growing Investor client practice, helping Private Equity and Strategic investors with M&A Due Diligence and portfolio company assistance. Spoto most recently spent four…

Ameet Shah works with Prohaska Consulting clients to help them more effectively leverage their data assets, optimize their ad technology stack to create additional capabilities, and implement yield management solutions.  He draws on more than 25 years of experience with 15+ years in digital media. Ameet’s digital career started at AOL, where he directed strategic campaign…

Renee brings the essential components of discipline and keen analysis to her work overseeing projects for the Prohaska Consulting team. Renee’s background fuels her ability to balance the big picture view with attention to detail. She started her career in TV and radio in ad trafficking and sales. She then moved into the digital realm,…

As Prohaska Consulting’s Global Lead of Recruitment, Kelly Herrick is focused on identifying executive-level talent for our clients. Kelly has a wealth of recruitment experience and has been working in digital since 1999. In 2001 she founded Searchlight, a well-respected digital recruitment firm specializing in advertising, media and emerging technology.  Her clients have included PubMatic,…

Paul Cimino – merchant turned internet entrepreneur – is a 20-year veteran, pioneer and innovator of digital marketing and e-commerce. As Prohaska Consulting’s Global Head of Data Strategy, Paul helps clients become “data first” companies so that they can make more informed decisions via employing better approaches and tactics to protect, govern, and leverage data…

Matt has over 20 years experience in digital marketing. Starting as one of the first salespeople for VNU’s classified and display websites, he progressed through sales development and management roles to become the commercial manager, overseeing sales strategy and partnerships.    Moving into sales houses and ad networks, Matt managed both sales and supply relationships for…

Maria has deep roots in the digital agency, ad tech, and publisher worlds. She brings three critical strands of expertise to the Magnify division of Prohaska Consulting – client relationships, team development, and project management.   Believing that sales success is based on data-driven relationships, Maria is a proactive and dynamic champion for her Magnify clients. …