News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


News

Experts Name 8 Digital Advertising Companies that Could be Acquired Next as Adtech Grows Hot Again

After Wall Street and investors soured on adtech M&A, the sector is hot again. Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping have benefitted adtech companies that help advertisers and marketers buy and sell ads. Adtech stock gains by companies like The Trade Desk, Magnite, LiveRamp, and…
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News

Concerns Mount Over Google’s Privacy Proposals

Once the cookie is gone, will anyone be invited to play in Chrome’s Privacy Sandbox? Since 2019, the Google Chrome team has drip-fed plans for Privacy Sandbox, the collective name for its proposals to sustain an ad-funded internet while meeting increased demands for online user privacy. Public debate is happening primarily through the World Wide Web Consortium…
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News

Prohaska Consulting Announces Three Teammate Promotions

Hope everyone in the U.S. had a nice Thanksgiving and everyone outside the U.S. had a nice break from us Americans… We want to keep the holiday going by giving thanks here to three great teammates that I am excited to announce have been promoted, starting today. Renee Kujawski is now VP, Global Operations &…
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News

‘Polling Is Dead!’ And Other US Election Lessons For Identity And Measurement

Posted from AdExchanger’s Sell-Sider Column, Matt Prohaska comments on how polling, like measurement, can be very helpful and misleading if sources and methodology are inaccurate with incorrect identity. The quote in the headline, echoed by numerous political pundits, typifies the overreaction during and after the United States’ Election Day. Like many watching election results on…
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News

Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in…
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Bios

Erin Yasgar

Erin Yasgar has spent the last 20 years at the intersection of technology and brands and now leads the Global strategy team for brands and agencies with leading Programmatic consulting firm, Prohaska Consulting. Erin’s history in digital media runs deep. After launching some of the first digital music downloads with EMI Music, Erin went on…
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Bios

Craig Steger

Craig has worked on more than 65 client projects at Prohaska Consulting, but first dove into the world of digital media as a deal implementation manager at AOL in 2000. Since then, he has worked the next twenty years in the digital media space with a focus on digital advertising operations, where he has extensive experience…
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Bios

Glenn Spoto

Glenn Spoto is Prohaska’s first CFO and Global VP of Investor Client Strategy, joining its New York headquarters. Spoto leads the Finance, HR, and Legal teams at Prohaska while overseeing the firm’s growing Investor client practice, helping Private Equity and Strategic investors with M&A Due Diligence and portfolio company assistance. Spoto most recently spent four…
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Bios

Ameet Shah

Ameet Shah works with Prohaska Consulting clients to help them more effectively leverage their data assets, optimize their ad technology stack to create additional capabilities, and implement yield management solutions.  He draws on more than 25 years of experience with 15+ years in digital media. Ameet’s digital career started at AOL, where he directed strategic campaign…
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Bios

Renee Kujawski

Renee brings the essential components of discipline and keen analysis to her work overseeing projects for the Prohaska Consulting team. Renee’s background fuels her ability to balance the big picture view with attention to detail. She started her career in TV and radio in ad trafficking and sales. She then moved into the digital realm,…
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