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Matt has over 20 years experience in digital marketing. Starting as one of the first salespeople for VNU’s classified and display websites, he progressed through sales development and management roles to become the commercial manager, overseeing sales strategy and partnerships. Moving into sales houses and ad networks, Matt managed both sales and supply relationships for…Read more
As a Partner, Global Head of Client Strategy, Scott Bender leads Prohaska Consulting’s efforts in helping publishers evolve their digital operations to increase revenue. He also oversees the growth of Prohaska Consulting’s client base. Scott has a wealth of publisher and digital executive experience. At Bazaarvoice Media, as SVP, Global Media Sales, he oversaw sales…Read more
Today’s column is written by Scott Bender, partner and global head of client strategy at Prohaska Consulting. No question, it’s going to be a rough second (and likely third) quarter for the digital publisher community. Some estimates suggest Q2 will decline more than 30% across all publisher categories, with CPMs across the open and private non-guaranteed exchange…Read more
Join Prohaska Consulting’s Scott Prohaska, partner, Global Head of Client Strategy & Matt Prohaska, Principal & CEO, as we delve into Programmatic Direct Selling. Condensing our full-day, sold-out class, they walk through the 5 stages of Programmatic selling.Read more