News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


Events

Smarter From Home – Privacy: Consent Management. Balancing Optimization With Consumer Transparency

Consent management brings balance between publishers, brands and consumers in the privacy new order. In our next Smarter From Home webinar, join Matt Prohaska, CEO and Ameet Shah, Global Vice President Technology, Publisher and Data Strategy of Prohaska Consulting as they highlight the many aspects of privacy strategy, including how the new IAB Consent Framework…
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Events

Smarter From Home – Artificial Intelligence Marketing. What Does It Really Mean for Your Brand?

Artificial Intelligence Marketing is becoming one of the fastest-growing areas of technology usage for digital marketing with brands and publishers around the globe. In our next Smarter From Home webinar, join Matt Prohaska, CEO, and Nikki Hawke, CMO of Prohaska Consulting as we summarize how you can leverage AI to improve your customer journey, drive…
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Events

Smarter From Home – Content is King: Driving C-Suite Results from your Paid, Owned & Earned Content Strategy

Did you know that in 2019, 41% of companies polled by the CM Institute claimed to have a Content Strategy but it was not documented? Concurrently, 50% of those same companies responded that their organizations were unsure as to what an effective Content Strategy looked like. Cut to 2020 and members of the C-Suite are…
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Events

Smarter From Home – Attribution and Measurement, From Process to Practice

Join Paul Cimino, Global Head of Data Strategy, and the Prohaska team as we talk about the future of attribution and measurement and how to turn the practical into practice. With a special presentation from Ken Archer, VP of Product, Survata and a special Fireside Chat with Angelina Eng, VP, Measurement & Attribution at IAB…
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Events

Smarter From Home – Identity, Your Cookieless Future

Join Matt Prohaska, CEO, and Paul Cimino, Global Head of Data Strategy as we talk about Identity and how to evolve your business in a cookieless future. With special presentations from Jason White, SVP, Head of Publishers, LiveRamp and Andrew Baron, VP, Marketplace, PubMatic. We also have a special Fireside Chat with Tim Barnes, former…
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Events

Smarter From Home – How Your Tech & Team Can Work Better with Publishers

Join Ward Flock, Global Head of Magnify, and Maria Link, Director of Client Services at Prohaska Consulting, as we share successful strategies for providing value to your publisher partners. Hear from special guest Scott Newton, VP, Revenue at Twitch in our fireside chat.and a special presentation from Andrew Batkin, CEO at our sponsor, Duration Media. This is…
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Events

Smarter From Home – Publisher Operations & Yield Optimization – Tips from the Pros

Join Ameet Shah, VP, Global Publisher Operations and Technology Strategy, and Matt Prohaska, CEO & Principal of Prohaska Consulting, as we share best practices for publishers. Hear from special guest Stephanie Layser, VP, Advertising Technology & Operations at News Corp in our fireside chat, and a special presentation from Jaan Janes, VP, Customer Success at PubMatic….
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Events

Smarter From Home – The Future of Programmatic Media Buying

Join Erin Yasgar, Marketer and Agency Consultant and Matt Prohaska, CEO of Prohaska Consultant, as we discuss Programmatic Buying now and in the future. In this free webinar curated from our global training program, we will also take you through the 5 stages of successful programmatic marketing. This is the latest in our free Smarter From Home…
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Events

Smarter From Home – Programmatic Direct Selling

Join Prohaska Consulting’s Scott Prohaska, partner, Global Head of Client Strategy & Matt Prohaska, Principal & CEO, as we delve into Programmatic Direct Selling. Condensing our full-day, sold-out class, they walk through the 5 stages of Programmatic selling.
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Events

Smarter From Home – Demystifying Customer Data Platforms

Prohaska Consulting is excited to bring you an hour of training on Customer Data Platforms with CDP University. Condensing our full-day, sold-out debut class in NYC this past January into a 1-hour session, we hear from 25-year digital marketing veteran Paul Cimino, Global Data Strategy lead for Prohaska Consulting along with CEO & Principal Matt Prohaska on what CDPs are and…
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