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Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


Blog

10 Takeaways About Google’s Latest Identity Announcement on March 3, 2021

1 – This is not new News… just well-timed. Days before the IAB Annual Leadership Meeting kicks-off, as others get their momentum going on other solutions, and as the Biden/Harris U.S. administration puts their leadership in place, “Big Tech” is under appropriate heavy scrutiny now more than ever. 2 – We’ve seen this move before…
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News

Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising.

By Patience Haggin, March 4, 2021 3:50 pm ET Alphabet Inc.’s Google has crushed almost all its competitors in the world of digital advertising technology. But one rival is emerging as the best hope to challenge the tech giant—if it manages to keep up its momentum. The Trade Desk Inc., which specializes in helping companies…
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News

The Crawl, Walk, Run Guide To Contextual Targeting

Matt Prohaska quoted in the recent AdExchanger article on contextual targeting, “Brands are going to need a cocktail of deterministic, probabilistic, and contextual targeting.” Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. Context can also signal…
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Videos

Beet.tv Podcast Series: IAS is Integrated into Twitter & Other Social Platforms Will Follow, CEO Utzschneider

Matt Prohaska interviews Lisa Utzschneider, CEO, Integral Ad Science for this recent release on Beet.tv. They discuss IAS’s integration into Twitter & how other Social Platforms will follow, and also cover contextual marketing and the rise in CTV fraud. Listen Now…
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Blog

Prohaska Perspectives: February 2021

I hope you continue to be safe, healthy, and off to a good start in ‘21. As we gain momentum and brace for more change, stating this will be a big year for Identity would be as obvious as 7+ billion people saying they are looking forward to COVID disappearing into a great void never…
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Videos

Beet.tv Podcast Series: Criteo’ is Building a Massive Identity Graph with The TradeDesk, others

Matt Prohaska continues his conversation with Megan Clarken, CEO of Criteo, in this Beet.tv Podcast episode where Ms. Clarken explains the importance of Criteo’s alliance with The Trade Desk and Unified ID 2.0. Watch Now…
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Videos

OAAA Coffee Break: Programmatic Q&A with Matt Prohaska & Stephanie Gutnik

Join OAAA’s Programmatic Committee members, Stefanie Gutnik of OUTFRONT Media and Matt Prohaska of Prohaska Consulting for this episode of the OAAA’s Coffee Break. They chat through a few questions regarding third-party cookies, practices in measurement and attribution, and more. Watch Now…
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News

The Industry Reacts: Google Backs FLoC to Replace Third Party Cookies

Google yesterday threw its weight behind the Federated Learning of Cohorts (FLoC) API, a tool developed within its Privacy Sandbox designed to replace third-party cookies. Google is bullish on FLoC, saying it’s 95 percent as effective as third-party cookies when used for interest-based targeting. But is the wider industry ready to embrace FLoC in place of third-party…
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News

The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0

News on one of our clients, The Trade Desk, posted in AdExchanger The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On Thursday, in response to a recent call from the Partnership for Responsible Addressable Media (PRAM) for input on potential new technologies to replace…
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News

Kainos Capital to acquire Nutrisystem from Tivity Health

News on one of our clients, Nutrisystem & Tivity Health, posted in FoodBev Media Private equity firm Kainos Capital has agreed to acquire nutrition and weight management brand Nutrisystem from Tivity Health for $575 million. This purchase agreement will see Kainos Capital acquire Tivity Health’s full nutrition business, which includes the Nutrisystem and South Beach…
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