#ARF2017AM

Jun 9, 2017 |

The Audience Research Foundation is to host Modern Measurement: Media, Models & Methods .The gathering will be looking at the most pressing issues and trends in audience measurement.  Industry leaders at this three-day event will discuss the latest digital optimization strategies, cross-platform measurement for cross-platform audiences, the new frontiers of consumer data, how to validate programmatic audiences and much more.

Matt Prohaska will join Will Doherty, VP of Business Development at Index Exchange and Chris Kuist, SVP, Research & Impact at IAB in a panel to be moderated by Chris Bacon, EVP, Global Research Quality and Innovation for The ARF.   This dynamic group will be engaging on “How publishers, advertisers, and agencies must work together to reimagine the ad experience to make it work better for everyone”.

 

 

 

CLIENT ENGAGEMENTS AND/OR ACTIVE TEAMMATES In 48 CITIES, 25 COUNTRIES