The Big Industry Trends For 2017

Dec 12, 2016 |

Jumping into the fray for Real-Time Daily’s 2017 Predictions series, Matt Prohaska talks integration, efficiencies and opportunities.

He predicts that at least two holding companies will fold their agency trading desks back into their traditional media planning and buying teams in 2017. He looks at the ongoing integration of programmatic and how the market will grow. He talks about the need to inject humility and local market knowledge into global expansion plans.

 

 

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