The Future of Political Advertising is Now

Sep 6, 2016 |

An impressive roster of Moderators and Panelists appeared at today’s Beet.TV Elect AdTech Summit.

Campaigning for Election 2016 has kicked into (really) high gear.  The power of data, the sophistication of programmatic buying and the ubiquity of digital video were just some of the topics discussed by Matt Prohaska and his two teams of industry experts:

 

Panel 1: The Programmatic Future of Political Advertising
  • Erik Requidan –  Intermarkets
  • Julie Vanullen – OpenX
  • Carol Davidsen – comScore
Panel 2:  Advanced Addressable TV, What’s Happening &What’s Next
  • Matthew Dybwad – TubeMogul
  • Mark Failla – DirectTV MediaSales

 

 

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