What Does the Agency of the Future Look Like?
The future of the agency continues to be one of the most talked-about industry topics. There’s no shortage of people predicting its demise. However, there are reasons to be optimistic about the agency’s future too: agencies continue to evolve and grow, and their heft in the media market alone makes them a valuable ally for any brand.
New Video Frontiers brought together senior executives from Publicis and Havas, Infectious Media and Huawei Technologies to talk about the future of the agency. Our head of EMEA Martyn Bentley led a fascinating discussion.