The Gateway to Holistic Yield Management
Is header bidding a prelude to the evolution of ad server technology? Is it a hack or a true holistic yield management system? Joined by Joseph Meehan (IPONWEB), Tim Sheets (OpenX), Paul Bannister (Cafe Media), and Stephanie Layser (NewsCorp), Matt Prohaska will be facilitating discussion on header bidding at ExchangeWire Live in New York! See you there?