Measurement—it’s not in everyone’s title, but it IS in everyone’s job description. If you’re responsible for investment, you’re responsible for outcomes, and, with the tech tax approaching 50% of spend, proving ROI is more important than ever. We believe that only a truly holistic A&M strategy can prove out total ROI of both working and non-working media investment; the challenge lies creating and curating the data needed to develop that holistic view and finding the right partners to bring the vision to life.
The Landscape of Attribution & Measurement Partners 1.0 (LAMP) from Prohaska Consulting categorizes leading A&M platforms across multiple channels to help marketers assemble the unique cocktail of partners for their unique media mix.
Interested in learning more about how to future-proof your A&M strategy, decrease the tech tax, and prove out the total ROI of ALL dollars, both working and non-working media investment? Join us for our Attribution & Measurement full-day masterclass this coming Tuesday, December 6th, in Chicago and online. Learn more & registered