The ‘P Word’ & The Automated Future of TV

Dec 21, 2016 |

If programmatic advertising technology means automation, what place does programmatic have in the increasingly digital TV business? Unlike the typical picture of programmatic which most people have, TV ads are sold upfront, ahead of time, rather than in real-time. What could TV possibly want with programmatic? Matt Prohaska led a panel at Beet.TV’s Retreat.

 

 

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