The Targeted
Inventory Revenue Erosion Calculator (TIRE)

Quickly Determine Your Risk for Revenue Shortfall

We know there are many forces – some in your control, some out of your control – challenging your current way of monetizing inventory and relationships with your audiences and advertisers.

To calculate the revenue risk, please provide the following data inputs which will be used to determine expected revenue impacts from the loss of addressability solutions.


Your results will be displayed below after you tell us a little about yourself & business.