Transactions in Transition: Sizing Up New Possibilities
Programmatic is opening up new possibilities in how video advertising can be transacted. Private marketplaces, public exchanges, reserved, RTB, programmatic direct, header bidding, the list goes on and on for programmatic-based options.
How is programmatic video and TV business really being done currently, and what are the big changes ahead? Matt Prohaska moderates a discussion with executives from Cedato, Cadreon, DigitasLBi, and Teads at SHIFT 2016 Programmatic Video & TV Advertising Summit.