TV Targeting Moving Full Steam Ahead

Nov 28, 2016 |

“The thing that we’re seeing is that advanced targeting is more advanced in local markets.  I think that’s because the local ad agencies that live in those local markets see that when they make a different decision based on advanced targets and advanced demos, they get better results.”  Matt Prohaska interviewed Bill Livek, President of comScore at Beet.TV’s Miami Retreat.

 

 

CLIENT ENGAGEMENTS AND/OR ACTIVE TEAMMATES In 48 CITIES, 25 COUNTRIES