Using Tech Tools to Innovate Print Programmatic

May 23, 2017 |

The World Congress of the International News Media Association (INMA) is the indispensable conference for strategists, catalysts, audience-builders, and revenue executives from the world’s leading news media companies.

Matt Prohaska will be teaming up with Matt Lindsay, President of Mather Economics, for a session entitled ‘Using Tech Tools to Innovate’‘. This rapid-fire conversation will focus on print programmatic advertising sales success, algorithms which turbo-charge print efficiency, automating print supply/draw, and the smartest case of print effectiveness insights.

 

 

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