News + Resources

Client, Industry and @TeamProhaska Happenings

From our latest case study to Prohaska in the news, we do our best to keep you in the loop. Please select from the category list below to narrow your search.


VP of Revenue – FT – US – Bay Area (CA)

VP of Revenue – FT – US – Bay Area (CA) cover

Our client, a well-known publisher, is looking for a talented VP of Revenue to lead the reinvention of their entire suite of web and mobile monetization products. The role requires a strategic leader with a passion for consumer web products and a proven record of delivering industry-defining visions that meet business goals. As VP of Revenue, you’ll develop data-driven strategies to expand their current business model and drive revenue. The ideal candidate has experience monetizing web traffic and thrives at the crossroads of marketplace needs and innovation.


  • Create and deliver data-driven revenue visions, including partner offerings and leading the tech stack
  • Oversee a cross-functional team to define and create ad product requirements
  • Establish clear goals and success metrics to align with company vision and drive maximum impact
  • Identify revenue opportunities through establishing goals and review metrics
  • Proactively identify current and future needs for advertisers and subscribers by developing a roadmap
  • Stay updated on industry developments, including competition, to develop winning strategies
  • Create recommendations by analyzing data, including metrics, customer usage, and viewability
  • Use brand positioning and capabilities to inform PMP sales strategies
  • Leverage existing partnerships with DSPs and Trading Desks
  • Enhance revenue through research and running user testing
  • Lead prospecting efforts of programmatic buyers converting to direct sales
  • Communicate internally regarding current priorities, experiments, and developments across a wide range of audiences
  • Leverage segmentation to create unique ad and subscription products


  • BA/BS Degree in relevant field
  • 10 – 15+ years of experience in media, publishing, and/or ad yield
  • Proven leader with experience working with analytics products, including Tableau and Google Analytics
  • Track record of leading post-launch optimizations, including testing strategies
  • Media buying or selling experience
  • Strong media contacts and pitch development experience
  • Working knowledge of multiple monetization strategies, including ads & subscriptions

Proud Member of: