What Can Marketers Learn from Trump’s Campaign?

Dec 6, 2016 |

He famously under-spent his rival on TV ads, making greater hay from late-night tweets and sometimes outlandish monologues. So does Donald Trump’s eventual election suggest a crisis in TV ad effectiveness? Matt Prohaska spoke to comScore’s President Bill Livek at Beet.TV’s Retreat in Miami.

 

 

CLIENT ENGAGEMENTS AND/OR ACTIVE TEAMMATES In 48 CITIES, 25 COUNTRIES