When Wading into the Bidstream, Beware the Currents

Oct 4, 2019 |

Programmatic media buying has given rise to the bidstream, a dataset that could prove incredibly valuable for marketers looking for deeper insight into online audiences. While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares,  Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting. Read more here…

 

 

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