Will FCC Rule Changes Create More Walled Gardens?

Apr 5, 2017 |

Welcome to the new era of deregulation. The House of Representatives just approved a bill that overturned Federal Communications Commission privacy protections. If President Trump signs the legislation, internet-service providers will be able to monitor and sell consumer data without having to get consumer permission. These rules could affect publishers by making cross-device matching easier, making audience data less exclusive and by making it less likely that platforms like Facebook and Google will ever be forced to obtain consent for the consumer data that fuels their businesses.

“The ISPs could become walled gardens three through seven,” Matt Prohaska told Digiday “The business incentives for sharing haven’t yet outweighed the incentives for keeping the control to yourself.”

 

 

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