Getting creative when it comes to creative optimization.
Problem
Lacking a global ad server and in need of expertise, they needed help understanding and selecting a vendor for this, based on their global requirements.
Solution
A full media operational assessment and alignment to three potential vendors with a DCO focus (dynamic creative optimization). The team helped the client ultimately choose one vendor, Innovid, for their creative/DCO needs.
Results
Deeper levels of high value audience engagement coming from media. Automation and refined workflows resulting in creative getting quicker to market and at lower costs.
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