The Digital Marketing and Data Transformation Company

Think Ahead. Plan Ahead. Be Ahead.

Optimize Your Tech, Targets, and Talent


Tech

  • SSP/DMP/CDP optimization for Publishers
  • DSP/DMP/CDP optimization for Brands/Agencies
  • Publisher and Demand Development from Magnify
  • Go-To-Market Strategy

Targets

  • Identity strategy for Publishers and Brands
  • 1st/2nd/3rd-party data for Publishers and Brands
  • Post-cookie future-proofing
  • Data sales representation from Magnify

Talent

  • Training
  • Recruiting
  • Temp-to-Perm staffing
  • Organizational Restructuring
  • Compensation Modeling

How Can We Help You Transform?


Independent & agnostic teams representing all sides of the ecosystem

Getting you answers accurately and faster, saving you time and money

Trust, Transparency, Hustle, Humor, and Humility in our DNA

400+

new clients since opening Feb. 2014

40+

unique services offered

700+

available teammates in 20 cities, 10 countries, 5 continents.

News

Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising.


March 4, 2021

By Patience Haggin, March 4, 2021 3:50 pm ET Alphabet Inc.’s Google has crushed almost all its competitors in the world of digital advertising technology. But one rival is emerging as the best hope to challenge the tech giant—if it manages to keep up its momentum. The Trade Desk Inc., which specializes in helping companies buy online ads across publishers’ websites, did what others failed at: eating into Google’s share of the market. While Google dominates that area of ad-buying with about 40% of…

Blog

Prohaska Perspectives: February 2021


February 4, 2021

I hope you continue to be safe, healthy, and off to a good start in ‘21. As we gain momentum and brace for more change, stating this will be a big year for Identity would be as obvious as 7+ billion people saying they are looking forward to COVID disappearing into a great void never to be heard from again. Our Identity work, focused on supporting all verticals as we move to a post-cookie world, will ensure they are positioned to succeed. We know…

Careers

Recruitment Opportunity


Our client, a long-standing leader in software technology, is looking for a talented SVP of Marketing to join their growing team. The role requires an ambitious leader who can manage a cross-functional team and the demand generation process. As SVP of Marketing, you’ll be responsible for budgeting and developing marketing strategies while highlighting marketing ROI. The ideal candidate has experience at B2B software brand marketing with a deep understanding of the B2B software or SaaS technology and a passion for innovation.

Our Clients and Partners


“We have enjoyed working with the Prohaska team on a variety of initiatives over the past year. They worked with us as we developed our strategy across several media channels and provided a fresh perspective on how both our existing and potential clients can best leverage our platform.”

Keith Eadie,

VP & GM, Advertising Cloud, Adobe

“The Prohaska team was great in helping us to take a look at our first-party data strategy and to assess DSP/DMP candidates as we continue to grow our digital media strategy. They provided tremendous insights and developed strong use cases for us to put theory into practice across multiple media channels.”

Brad Sockloff,

SVP, eCommerce, Nutrisystem

“Prohaska Consulting did a tremendous job in helping us develop a strategic roadmap to help our digital place-based media industry maximize programmatic advertising revenue opportunities today and in the future. Prohaska Consulting worked closely with a task force of DPAA members and ad agencies, and conducted in-depth interviews with parties across the ecosystem including publishers, media buyers and ad-tech companies.”

Barry Frey,

President & CEO, DPAA