Home - Prohaska

Optimize Your Tech, Targets, and Talent

Tech

SSP/DMP/CDP optimization for Publishers
DSP/DMP/CDP optimization for Brands/Agencies
Publisher and Demand Development from Magnify
Go-To-Market Strategy

Targets

Identity strategy for Publishers and Brands
1st/2nd/3rd-party data for Publishers and Brands
Post-cookie future-proofing
Data sales representation from Magnify

Talent

Training
Recruiting
Temp-to-Perm staffing
Organizational Restructuring
Compensation Modeling

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How Can We Help You Transform?

Independent & agnostic teams representing all sides of the ecosystem

Getting you answers accurately and faster, saving you time and money

Trust, Transparency, Hustle, Humor, and Humility in our DNA

400+

new clients since opening Feb. 2014

40+

unique services offered

700+

available teammates in 20 cities, 10 countries, 5 continents.

Meet Our Team

Videos

What “The Princess Bride” and Digital Marketing have in Common

March 19, 2021

Media Plus Advisors spoke to digital ecosystem trailblazer (and movie buff) Matt Prohaska, CEO & Principal of Prohaska Consulting. Learn the keys to unlocking smart decisions for marketers, agencies and publishers including the shift to identity, the changes at Google, and how attribution will continue to play a role. Listen in here…

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News

The Buyer’s Dilemma Has Come Home to Roost

April 21, 2021

Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community has followed, resulting in TV networks aggressively packaging hybrid offerings this Upfronts season. These changes mean looming liabilities and risk management will guide this year’s Upfronts. Ad buyers fully appreciate the risk they are fully exposed to in the linear TV ad market – and the true…

Recruitment Opportunity – Director of Publisher Business Development – US

Our client is leading the industry in video technology, and they’re looking for a Director of Publisher Business Development to lead a high-growth team. This role requires a customer-centric leader who can manage new and existing partnerships with publishers, platforms, and programmers, negotiating and closing deals. As Director of Publisher Business Development, you’ll be responsible for supply-related needs across all devices and formats, and securing video and CTV integrations by header bidding.

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Our Clients and Partners

“We have enjoyed working with the Prohaska team on a variety of initiatives over the past year. They worked with us as we developed our strategy across several media channels and provided a fresh perspective on how both our existing and potential clients can best leverage our platform.”

Keith Eadie,

VP & GM, Advertising Cloud, Adobe

“The Prohaska team was great in helping us to take a look at our first-party data strategy and to assess DSP/DMP candidates as we continue to grow our digital media strategy. They provided tremendous insights and developed strong use cases for us to put theory into practice across multiple media channels.”

Brad Sockloff,

SVP, eCommerce, Nutrisystem

“Prohaska Consulting did a tremendous job in helping us develop a strategic roadmap to help our digital place-based media industry maximize programmatic advertising revenue opportunities today and in the future. Prohaska Consulting worked closely with a task force of DPAA members and ad agencies, and conducted in-depth interviews with parties across the ecosystem including publishers, media buyers and ad-tech companies.”

Barry Frey,

President & CEO, DPAA