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Optimize Your Tech, Targets, and Talent

Tech

SSP/DMP/CDP optimization for Publishers
DSP/DMP/CDP optimization for Brands/Agencies
Publisher and Demand Development from Magnify
Go-To-Market Strategy

Targets

Identity strategy for Publishers and Brands
1st/2nd/3rd-party data for Publishers and Brands
Post-cookie future-proofing
Data sales representation from Magnify

Talent

Training
Recruiting
Temp-to-Perm staffing
Organizational Restructuring
Compensation Modeling

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How Can We Help You Transform?

Independent & agnostic teams representing all sides of the ecosystem

Getting you answers accurately and faster, saving you time and money

Trust, Transparency, Hustle, Humor, and Humility in our DNA

400+

new clients since opening Feb. 2014

40+

unique services offered

700+

available teammates in 20 cities, 10 countries, 5 continents.

Meet Our Team

Blog

Identity Partner List (IPL) FAQ

April 16, 2021

Ever since MMAGlobal and AdExchanger announced the launch of the Identity Partner List (IPL), we’ve been fielding questions about it. Some of which include… Q: How important is this? In the words of our CEO & Principal, Matt Prohaska: “We are in the middle of the greatest transformation to our industry since the combined…

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News

The Buyer’s Dilemma Has Come Home to Roost

April 21, 2021

Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community has followed, resulting in TV networks aggressively packaging hybrid offerings this Upfronts season. These changes mean looming liabilities and risk management will guide this year’s Upfronts. Ad…

Recruitment Opportunity – Head of Data and Analytics Products– US

May 18, 2021

Our client is a data solutions leader looking to grow their product team with a data and analytics product leader. The right candidate is a team-player who can collaborate with sales, engineering teams, data scientists, and customers. This role is responsible for driving strategy development and operational support of products/solutions.

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Our Clients and Partners

“We have enjoyed working with the Prohaska team on a variety of initiatives over the past year. They worked with us as we developed our strategy across several media channels and provided a fresh perspective on how both our existing and potential clients can best leverage our platform.”

Keith Eadie,

VP & GM, Advertising Cloud, Adobe

“The Prohaska team was great in helping us to take a look at our first-party data strategy and to assess DSP/DMP candidates as we continue to grow our digital media strategy. They provided tremendous insights and developed strong use cases for us to put theory into practice across multiple media channels.”

Brad Sockloff,

SVP, eCommerce, Nutrisystem

“Prohaska Consulting did a tremendous job in helping us develop a strategic roadmap to help our digital place-based media industry maximize programmatic advertising revenue opportunities today and in the future. Prohaska Consulting worked closely with a task force of DPAA members and ad agencies, and conducted in-depth interviews with parties across the ecosystem including publishers, media buyers and ad-tech companies.”

Barry Frey,

President & CEO, DPAA