Home - Prohaska

Optimize Your Tech, Targets, and Talent

Tech

SSP/DMP/CDP optimization for Publishers
DSP/DMP/CDP optimization for Brands/Agencies
Publisher and Demand Development from Magnify
Go-To-Market Strategy

Targets

Identity strategy for Publishers and Brands
1st/2nd/3rd-party data for Publishers and Brands
Post-cookie future-proofing
Data sales representation from Magnify

Talent

Training
Recruiting
Temp-to-Perm staffing
Organizational Restructuring
Compensation Modeling

Learn More About Prohaska

How Can We Help You Transform?

Independent & agnostic teams representing all sides of the ecosystem

Getting you answers accurately and faster, saving you time and money

Trust, Transparency, Hustle, Humor, and Humility in our DNA

400+

new clients since opening Feb. 2014

40+

unique services offered

700+

available teammates in 20 cities, 10 countries, 5 continents.

Meet Our Team

Blog

Rachel Pasqua

October 6, 2021

Rachel Pasqua is Prohaska Consulting’s Chief Marketing Officer and Global Lead, Client Marketing. She is a results-driven exec with a track record in turning good companies into better brands with market positioning, strategy, and product…

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News

“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan

September 9, 2021

by Matthew Beck, VP EMEA Business, Publisher & Tech Development On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic…

Recruitment Opportunity – Client Strategy Lead – FT/PT – US – Virtual

Prohaska Consulting is seeking a well-established professional to lead our business development efforts in the United States. Working as part of our global team you will help develop new client relationships and grow our business.

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Our Clients and Partners

“We have enjoyed working with the Prohaska team on a variety of initiatives over the past year. They worked with us as we developed our strategy across several media channels and provided a fresh perspective on how both our existing and potential clients can best leverage our platform.”

Keith Eadie,

VP & GM, Advertising Cloud, Adobe

“The Prohaska team was great in helping us to take a look at our first-party data strategy and to assess DSP/DMP candidates as we continue to grow our digital media strategy. They provided tremendous insights and developed strong use cases for us to put theory into practice across multiple media channels.”

Brad Sockloff,

SVP, eCommerce, Nutrisystem

“Prohaska Consulting did a tremendous job in helping us develop a strategic roadmap to help our digital place-based media industry maximize programmatic advertising revenue opportunities today and in the future. Prohaska Consulting worked closely with a task force of DPAA members and ad agencies, and conducted in-depth interviews with parties across the ecosystem including publishers, media buyers and ad-tech companies.”

Barry Frey,

President & CEO, DPAA