The Digital Marketing and Data Transformation Company

Think Ahead. Plan Ahead. Be Ahead.

Optimize Your Tech, Targets, and Talent


  • SSP/DMP/CDP optimization for Publishers
  • DSP/DMP/CDP optimization for Brands/Agencies
  • Publisher and Demand Development from Magnify
  • Go-To-Market Strategy


  • Identity strategy for Publishers and Brands
  • 1st/2nd/3rd-party data for Publishers and Brands
  • Post-cookie future-proofing
  • Data sales representation from Magnify


  • Training
  • Recruiting
  • Temp-to-Perm staffing
  • Organizational Restructuring
  • Compensation Modeling

How Can We Help You Transform?

Independent & agnostic teams representing all sides of the ecosystem

Getting you answers accurately and faster, saving you time and money

Trust, Transparency, Hustle, Humor, and Humility in our DNA


new clients since opening Feb. 2014


unique services offered


available teammates in 20 cities, 10 countries, 5 continents.


Smarter From Home – Privacy: Consent Management. Balancing Optimization With Consumer Transparency

August 13, 2020

Consent management brings balance between publishers, brands and consumers in the privacy new order.In our next Smarter From Home webinar, join Matt Prohaska, CEO and Ameet Shah, Global Vice President Technology, Publisher and Data Strategy of Prohaska Consulting as they highlight the many aspects of privacy strategy, including how the new IAB Consent Framework (TCF 2.0) works within your privacy strategy and what it means for the entire digital ecosystem.We will also hear from our…


Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

October 21, 2020

Posted from today’s session at AdExchanger’s Programmatic IO Virtual 2020 event – “5 Things You Should Do Now To Get Ready for Our Post-Cookie World.” The below video reflects how Publishers and Brands can prepare themselves for upcoming changes with cookies and identity in the next 3 – 36 months. With everything going on in today’s world outside our industry, the need to transition to our new world without cookies might seem like a long…


Opportunities at Prohaska Consulting

Whether you’re an industry expert looking for your next challenge, or a company seeking a partner to deliver specialized expertise, contact us to learn about our top notch talent services.

Bring your experience to our fast-growing company. You’ll join a team of highly-experienced and well-connected executives. The pace is fast and the expectations high. Rewards come in the form of solid career development and a benefits package that is paced to your achievements.

Our Clients and Partners

“We have enjoyed working with the Prohaska team on a variety of initiatives over the past year. They worked with us as we developed our strategy across several media channels and provided a fresh perspective on how both our existing and potential clients can best leverage our platform.”

Keith Eadie,

VP & GM, Advertising Cloud, Adobe

“The Prohaska team was great in helping us to take a look at our first-party data strategy and to assess DSP/DMP candidates as we continue to grow our digital media strategy. They provided tremendous insights and developed strong use cases for us to put theory into practice across multiple media channels.”

Brad Sockloff,

SVP, eCommerce, Nutrisystem

“Prohaska Consulting did a tremendous job in helping us develop a strategic roadmap to help our digital place-based media industry maximize programmatic advertising revenue opportunities today and in the future. Prohaska Consulting worked closely with a task force of DPAA members and ad agencies, and conducted in-depth interviews with parties across the ecosystem including publishers, media buyers and ad-tech companies.”

Barry Frey,

President & CEO, DPAA