The Digital Marketing and Data Transformation Company

Think Ahead. Plan Ahead. Be Ahead.

Optimize Your Tech, Targets, and Talent


  • SSP/DMP/CDP optimization for Publishers
  • DSP/DMP/CDP optimization for Brands/Agencies
  • Publisher and Demand Development from Magnify
  • Go-To-Market Strategy


  • Identity strategy for Publishers and Brands
  • 1st/2nd/3rd-party data for Publishers and Brands
  • Post-cookie future-proofing
  • Data sales representation from Magnify


  • Training
  • Recruiting
  • Temp-to-Perm staffing
  • Organizational Restructuring
  • Compensation Modeling

How Can We Help You Transform?

Independent & agnostic teams representing all sides of the ecosystem

Getting you answers accurately and faster, saving you time and money

Trust, Transparency, Hustle, Humor, and Humility in our DNA


new clients since opening Feb. 2014


unique services offered


available teammates in 20 cities, 10 countries, 5 continents.


Smarter From Home – Privacy: Consent Management. Balancing Optimization With Consumer Transparency

August 13, 2020

Consent management brings balance between publishers, brands and consumers in the privacy new order.In our next Smarter From Home webinar, join Matt Prohaska, CEO and Ameet Shah, Global Vice President Technology, Publisher and Data Strategy of Prohaska Consulting as they highlight the many aspects of privacy strategy, including how the new IAB Consent Framework (TCF 2.0) works within your privacy strategy and what it means for the entire digital ecosystem.We will also hear from our sponsor, Somer Simpson, Vice President, Product for Quantcast on how consent…


The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0

January 21, 2021

News on one of our clients, The Trade Desk, posted in AdExchanger The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On Thursday, in response to a recent call from the Partnership for Responsible Addressable Media (PRAM) for input on potential new technologies to replace cookies and other identifiers, The Trade Desk submitted the code for UID 2.0 for review by the industry org. TTD is the first company to take PRAM up on its appeal.…


Recruitment Opportunity

Our client is transforming the online mobile space and they’re looking for a talented VP of Advertising Monetization to join their thriving team. The role requires a proven leader who can usher the company through the next stage of growth while meeting profit goals. As VP of Advertising Monetization, you’ll develop and execute the advertising, programmatic, and monetization strategies while leading a high-performing team. The ideal candidate is a programmatic expert with the industry influence to establish profitable partnerships and drive their vision forward.

Our Clients and Partners

“We have enjoyed working with the Prohaska team on a variety of initiatives over the past year. They worked with us as we developed our strategy across several media channels and provided a fresh perspective on how both our existing and potential clients can best leverage our platform.”

Keith Eadie,

VP & GM, Advertising Cloud, Adobe

“The Prohaska team was great in helping us to take a look at our first-party data strategy and to assess DSP/DMP candidates as we continue to grow our digital media strategy. They provided tremendous insights and developed strong use cases for us to put theory into practice across multiple media channels.”

Brad Sockloff,

SVP, eCommerce, Nutrisystem

“Prohaska Consulting did a tremendous job in helping us develop a strategic roadmap to help our digital place-based media industry maximize programmatic advertising revenue opportunities today and in the future. Prohaska Consulting worked closely with a task force of DPAA members and ad agencies, and conducted in-depth interviews with parties across the ecosystem including publishers, media buyers and ad-tech companies.”

Barry Frey,

President & CEO, DPAA