We help publishers, broadcasters, and media owners improve revenue and positioning.
Ad Solutions
- Ad Yield & pricing optimization
- Ad Tech stack selection, activation, and/or optimization
- Digital advertising strategy
- Platform migrations (ad server, OMS)
- Programmatic& mediation configuration
- Provide Google AdX seat
- Sales & packaging Strategy
Support across display, mobile, video, CTV, DOOH, Native, Audio
Data & Identity
- 1st party data strategy
- 1st party identity solution development
- Attribution & Measurement
- Consent Management Platform (CMP) selection & configuration
- Data clean rooms Selection & utilization
- Data governance
- Data platforms (DMP, CDP, data lake) selection, activation, or optimization
Publisher Strategy
- Business process & change management
- Digital strategy
- Expert Witness” for trials & investigations
- Go-to-market strategy
- Industry research & white papers
- Marketing & PR
- Organizational structure
- Pricing strategy
- Programmatic sales strategy
- Retail/Commerce media strategy
- ROI modeling
Tech & Development
- Ad tagging solutions
- CMS Platforms RFP & activation
- Competitive assessment
- Header bidding configuration
- Identity platform development
- Product roadmap evaluation
- Technical troubleshooting
- Web & App development
People-Focused
- Audience extension buying
- Outsourced (PT of FT) resources
- Ad Ops, Business Intelligence & Analytics, Data Analysts, Developers, Leadership (CMO, CRO, CTO)
- Sales (Business Development)
- Recruiting (Executive & Technical resources)
- On-demand or ongoing strategy consultations (”Brain Drain”)
Training
- Industry Landscape
- Platform specific training (ex. CTV, DOOH)
- Programmatic training
- Sales Training
Business Intelligence
- Ad revenue reporting
- BI Dashboards development
- BI infrastructure development
- Data visualization solution determination
- Establish core operating KPIs
Investor / M&A
- Competetive assessments
- Corporate M&A outreach
- Due Diligence (product or technical) against acquisition targets
- Industry Landscape
- Introductions to Investment Banks
Our relationships with great publishers run deep.
Let's build your success together.
From our roots in programmatic to our view of tomorrow, you won't find a better, faster partner to move you ahead.
Let's talk about how we can help.