M&A Strategy for the mobile ad tech stack.
Problem
The client was looking to acquire a DSP and integrate the technology into their exisitng ad stack. They needed third-party help to understand potential acquisition targets and how each one might best fit into their ad business.
Solution
An assessment of their product offering; we identified areas of need based on market, potential clients, and revenue goals. A further assessment of four potential acquisition targets, recommending one target based on business fit.
Results
Expansion of their business with a full end-to-end ad-tech stack. Revenue was significantly improved by lessening reliance on partners with delivery limitations.
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