Efficient agency selection leads to efficient media buying.
The client needed a new full service agency that not only understood national marketing strategy, but also hyper-local. They needed help to create and manage the RFP process and to select an agency partner.
We determined the need for an agency with strong franchise experience, plus a solid orientation to use data and technology in media. We wrote the RFP; we ran the RFP process, and scored submissions on dozens of criteria. The client consolidated five media agencies down to one agency.
Improvements to their tech-stack enabled better data analysis, crisper measurement, deeper segmentation and optimization of personalized ads. This significantly increased efficiencies in their media buying.
We'd love to tell you more about it.
Do you like what you hear? This is just one of many success stories we have with clients. Contact us here and we'll tell you more. about this project, plus many others.
If you’re a client or a potential consultant, we’ll surely find a way to help.