An Industry Initiative

The Rebranding of News

Supporting Quality News Content.

It’s universally accepted that advertising aligned with responsible news journalism has a positive impact on a brand. So why don’t news publishers get their fair share of ad revenue? 

That’s the focus of this research and an initiative to do something about it.

With a big thank you to our partners:

Download the Report and Watch the Webinar.

Download the PDF of this research today, and we'll keep you up to date on our initiative: The Rebranding of News.

You can also watch our webinar with Sarah Bolton from Ad Perceptions and Tony Katsur and Sheryl Goldstein from the IAB!


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