Epsilon offers robust identity solutions designed to help marketers accurately recognize and engage with consumers across multiple channels while ensuring privacy compliance. The core of Epsilon’s identity solutions is CORE ID, a stable and scalable identity solution that creates a unified view of the consumer by connecting data across devices and channels. This solution helps marketers identify over 200 million U.S. consumers, enabling personalized and relevant marketing efforts​​.

Additionally, Epsilon’s PeopleCloud platform integrates identity resolution, data management, and activation capabilities, allowing marketers to manage customer relationships effectively. By connecting first-party data with Epsilon’s extensive data assets, PeopleCloud creates detailed customer profiles for targeted marketing campaigns. Epsilon’s digital media solutions leverage their identity graph to ensure advertisements reach the right audience, maximizing engagement and ROI across display, online video, connected TV, and audio impressions​​.