Meta, the rebranded company behind Facebook, Instagram, Whatsapp, and as of 2023, Threads, offers several innovative identity solutions focused on enhancing privacy, security, and user control. These include decentralized identity systems developed through Metasphere Labs, which leverage blockchain technology to ensure secure and user-controlled digital identities. Additionally, Meta is implementing generative AI safety measures to prevent misuse of AI-generated content, particularly to combat child sexual abuse material (CSAM). This involves responsible data sourcing, continuous stress-testing, and incorporating feedback loops to improve model safety, along with techniques like content watermarking for traceability​.

Moreover, Meta actively engages in community governance to gather public feedback on AI principles through global forums, informing its policies on transparency and user control in AI development. The company is also integrating federated identity management into its Threads app, promoting interoperability and seamless interaction across different platforms while maintaining user privacy. This federated approach is part of Meta’s broader commitment to creating a decentralized, user-centric digital identity ecosystem​.