Viant’s Total Graph is a sophisticated identity resolution and audience management platform designed to help marketers and advertisers effectively reach and engage their target audiences. It integrates data from various sources, combining both digital and offline first-party data with third-party insights. Using a blend of deterministic and probabilistic matching along with proprietary algorithms, Total Graph creates and maintains consumer identities across multiple touchpoints, devices, channels, and identity relationships.

The platform leverages advanced machine learning techniques to provide real-time insights and high-quality audience segmentation, ensuring precise targeting and enhanced customer engagement. It also supports privacy compliance, making sure all data handling meets modern regulatory standards. By providing a comprehensive view of customer identities and behaviors, Viant’s Total Graph helps businesses optimize their marketing strategies and improve campaign performance.