The BDEX Identity Graph is a comprehensive identity resolution solution designed to enhance marketing performance and eliminate ad fraud. It links over 300 million unique identities monthly, ensuring accurate and reliable customer profiles by authenticating IDs tied to real individuals. The system removes non-household, recycled, and fraudulent IDs, optimizing ad targeting and improving return on ad spend (ROAS) by up to 43%. The platform offers real-time data access through APIs, providing a unified customer view and improving cross-device matching.