The Bridge identity solution offers people-based marketing by leveraging a database of 250 million verified individuals. It builds accurate, timely profiles by matching physical and email addresses to digital, mobile, and offline behavior. Bridge ensures data privacy compliance (CCPA, GDPR), and its solutions include customer acquisition, better understanding existing customers, and maintaining data integrity. The platform helps businesses target real people across various channels, providing measurable results without relying on third-party cookies.