Permutive and Prohaska Consulting unite in an exclusive partnership to supercharge data-driven revenue growth for publishers 

April 24, 2024 – London & New York: Permutive, the audience platform that helps premium publishers grow data-driven revenues, today joined Prohaska Consulting, the leading global digital consultancy, in a partnership to offer unparalleled digital business transformation and technology solutions.

This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fueling substantial growth for premium publishers and their advertisers.

Permutive’s Audience Platform revolutionizes audience targeting and insights, resulting in a 2-10x greater reach and a 4x increase in data-driven ad revenue for its customers. Paired with Prohaska Consulting’s deep industry expertise, publishers gain access to vital resources and a suite of services tailored to seize opportunities in an evolving digital landscape.

This partnership ensures publishers have resilient, enhanced data strategies in the face of data privacy changes and the demise of third-party cookies. It also improves audience addressability to maximize yield and enhances campaign performance to grow advertising revenue. 

“This partnership is a game-changer for publishers,” says Joe Root, CEO and co-founder at Permutive. “By combining Permutive’s patented, cutting-edge technology with Prohaska Consulting’s experience in driving commercial results through optimization, we’re providing publishers with crucial tools and expert guidance to thrive amid regulatory shifts and the chaos of third-party cookie deprecation.”

Prohaska Consulting’s team of seasoned adtech and martech practitioners is unique to the market, offering hands-on expertise across all facets of the industry. The company’s access to hundreds of experienced operational executives ensures publishers can receive tailored support at every implementation stage from strategy to execution, streamlining their path to success.

“Permutive and Prohaska Consulting bring a combination of software and service that is rare in today’s rapidly-changing martech landscape,” said Matt Prohaska, CEO and Principal at Prohaska Consulting. “Together, we provide publishers with a turn-key solution that includes both technology and talent to drive data-driven revenue growth and confidently navigate today’s industry challenges.”

In an industry where transformation is paramount, the Permutive-Prohaska partnership provides a ready-to-be-deployed solution for advanced targeting that uses innovative, new technology and proven revenue-driving expertise.

 

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About Permutive 

Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimise campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Learn more at www.permutive.com

 

About Prohaska Consulting

Prohaska Consulting is an award-winning global digital consultancy that provides strategic advisory services to clients across the marketing technology landscape. Described by clients as “connectors, disruptors, and data leaders,” Prohaska Consulting has helped more than 600 companies (brands, publishers agencies, tech, trade groups, and more) grow revenue, create business opportunities, and increase operational effectiveness & efficiency. The company is globally headquartered in New York City, with more than 100 full-time, fractional, and active freelance teammates around the world. Learn more at www.prohaskaconsulting.com

 

Contact Info

For Permutive: 

Bluestripe Group

Nell Martin

nell.martin@bluestripegroup.co.uk

 

For Prohaska Consulting:

Matt Prohaska

CEO & Principal

matt@prohaskaconsulting.com 

 

Rich Ullman
CMO

rich@prohaskaconsulting.com