AdFixus is a privacy-focused digital identity platform that addresses the challenges posed by the decline of third-party cookies and evolving privacy regulations. The platform leverages patented technology to provide a persistent first-party cookie solution that helps businesses track, analyze, and activate all of their traffic without compromising user privacy.

AdFixus has two core components: AdFixus Identify and AdFixus Match. AdFixus Identify generates a privacy-focused, persistent first-party identifier that synchronizes across all of a business’s domains, enabling a single view of both authenticated and anonymous users. This solution helps businesses understand individual user journeys, optimize marketing campaigns, and improve customer engagement while maintaining privacy compliance.

AdFixus Match allows for matching unauthenticated users with a 100% match rate without capturing or sharing Personally Identifiable Information (PII). This reduces the risk of data breaches and enhances the quality of audience data by eliminating unwanted profiles and improving match rates.