The news collective. An opportunity for advertisers and publishers.
A new collective of high-quality news publishers creates a new opportunity and creates efficiencies for media buyers and brands in reaching valuable news audiences. ProNews will offer a curated inventory of quality news content from a collection of premium publishers.
ProNews is a collective of curated, high-quality publishers, who recognize that buyers know the value of the news audience, but too many restrict the category out of fear.
Providing highly viewable inventory with brand suitability controls, it’s a compelling environment for buyers to reach engaged, high-performing audiences, without relying on outdated brand safety tools and block lists.
For Publishers
A Boost to Revenue. Without Heavy Lifting.
As a news publisher, you deliver an incomparable audience with impact, influence, and performance. You deserve greater rewards for that audience. Access to more demand. Increased revenue and fill rates. A simplified way to improve results without a major investment of resources. You need ProNews.
Benefits:
- Added revenue
- Low resource impact
- No upfront costs or channel conflicts
- No site-specific buys
- Reduces blocked news
- Higher rates and better advertisers than with Open Exchange
For Advertisers
There's no audience segment that delivers the impact and influence of the news consumer. They are affluent, educated, intelligent influencers who spend significantly. They notice brands that advertise in the news, and they reward those brands with respect and purchase intent. They are Pro News.
Benefits:
- Curated inventory in quality content
- Single point of purchase
- Efficient incremental reach
- Engaged news consumer
- Brand safety that doesn't limit reach
- Incomparable news audience.
- Only delivers high-viewability ad slots to improve performance
Our partnership with ProNews reflects a shared commitment to support quality journalism. By leveraging our supply-side infrastructure, we're creating an environment where premium publishers can thrive, and marketers can confidently connect with trusted news audiences at scale.
Andrew Casale
President & CEO
Index Exchange
Are you Pro News?
If you're a publisher or an advertiser who believes in the importance and value of quality news, journalism, and the power and influence of news audiences, then you're Pro News. We'd love to hear from you, and make you a part of the effort.