Posts by Aixa Giraldo

At this week’s Tech Learning Series, Jacob Ross from PebblePost discussed the company’s innovative approach to direct mail, combining digital and traditional marketing capabilities for a highly engaging and performance-driven…

At this week’s Tech Learning Series, Vlad Strelsov from Attain discussed the importance of data privacy laws and the company’s strategy to obtain explicit consent from individuals to use their…

Max Kalehoff from Realeyes discussed the role of attention measurement in advertising, the use of synthetic data for instant attention scores, and the company’s intention to enhance other systems rather…