Media and measurement advisement and optimization

Brand Focused Offerings

Measurement & Attribution

  • Measurement stack assessment
  • Platform integrations
  • Business KPI alignment
  • Attribution planning
  • Cross-channel dashboard development

Data & Identity

  • 1st party data strategy
  • 1st party identity solution development
  • Consent Management Platform (CMP) selection & configuration
  • Data clean rooms Selection & utilization
  • Data governance
  • Data platforms (DMP, CDP, data lake) selection, activation, or optimization​

Partner Review & Buyer Strategy

  • Business process & change management
  • Operational alignment and planning
  • Technology partner selection
  • Vendor/Agency selection
  • Organizational structure
  • Buying strategy
  • Retail/Commerce media strategy 
  • ROI modeling
  • Privacy consulting​

AI In Media Buying

  • Media optimization AI alignment
  • Generative AI creative applications
  • Customer journey mapping through predictive analytics
  • Data segmentation and persona development through AI
  • AI-driven insights development

Go-To-Market Positioning

  • Market opportunity analysis
  • Positioning and Messaging
  • Audience identification
  • Competitive analysis​


  • Industry Landscape
  • Platform specific training (ex. CTV, DOOH)
  • Programmatic training
  • Sales Training

Media Planning & Activation

  • Cross channel and platform budget planning and scheduling.
  • Hands-on campaign management across all display, video, social, search and retail media platforms
  • Campaign reporting and dashboard development

Support across social, display, mobile, video, CTV, DOOH, Native, Audio

Investor / M&A​

  • Competitive assessments
  • Corporate M&A outreach
  • Due Diligence (product or technical) against acquisition targets
  • Industry Landscape
  • Introductions to Investment Banks

Our relationships with great Brands run deep.

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