Streamlining Growth: A Health Company’s Strategic Expansion into Programmatic Advertising
Problem
A health marketing platform was expanding into programmatic advertising and needed to increase demand for their data through a custom DSP. Partnering with DSPs like Choozle or Pontiac and using a DMP like Semcasting was recommended to keep costs low while scaling operations.
Solution
To overcome limited first-party data, the health company creates unique audience segments by partnering with data providers such as Purple Lab and SafeGraph. Hiring a Digital Manager was crucial for building the tech stack and aligning sales and marketing efforts.
Results
The health marketing platform established efficient processes for data management and media planning, supported by the right tools like a DSP and reporting platforms. This approach helped them meet growing data demand, connect with brands directly, and integrate new data sources for sustained growth.
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