Our Magnify Publisher Development team expanded sales coverage, successfully onboarding top-tier publishers across North America and Europe.
Problem
Publishers struggle to monetize their audience without harming user experience. A push notification platform needed help to expand its sales team - and fast.
This push solution enables publishers to turn one-time visitors into loyal subscribers through highly- customized sending strategies, thereby boosting incremental ad revenue, enhancing 1st party data capture, and driving newsletter signups.
It was gaining a lot of market attention and they needed to scale their sales team fast.
Solution
Prohaska Consulting's Magnify division was able to quickly put together a well-connected PubDev team to support the client's sales outreach efforts, and we immediately expanded their in-market sales presence.
Ahead of hitting the streets, the Magnify sales team helped the client refine the target publisher profile.
From there, a quick gap analysis determined where our team had publisher relationships that the client didn't, and then it was into the market to rev up sales intros.
Results
Magnify's PubDev sales strategists targeted both tier-one and mid-tier publishers, opening doors to key decision-makers.
Additionally, we supported the client's sales efforts through to successful onboarding of top-tier publishers in North America and from there, expanding into the European market with a focus on the UK, France, and Germany.
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