Market validation that delivers results for a global financial services company.
Problem
They needed help understanding potential market size and the revenue opportunity, while evaluating whether to enter three key global markets -- each on a different continent.
Solution
A market assessment, opportunity analysis and product fit assessment was made in each specific market. Potential areas for product improvement were pointed out to the client. Revenue potential was provided for each market based on the current product offering and the product offering with improvements implemented.
Results
We unlocked new business and revenue opportunities for this client in three new markets.
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