A multi-pronged plan to reinforce a US-based holding company’s market position and ensure regulation alignment in EMEA.
Problem
A U.S.-based agency holding company sought to boost EMEA investments despite regulatory and market challenges. This required a detailed market analysis of 11 countries and a unified Sales and Partnerships function.
Solution
Prohaska Consulting conducted an in-depth market analysis in EMEA, assessing market sizes, growth rates, and investment opportunities; we created a value matrix, identified target buying personas, performed favorability analyses, and developed business cases for five strategic investment initiatives while emphasizing key segments and addressing the need for a unified Sales and Partnerships function.
Results
The engagement led to significant new client acquisitions within the holding company’s portfolio. It established a proactive Sales and Partnerships organization, identified strategic partnerships and acquisitions, and led to the development of a new professional services approach. This reinforced their market position and ensured alignment with regional trends and regulatory requirements.
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