A consolidation of data with AI models that optimizes revenue and delivers results for a music streaming platform.
Problem
One of the top music video platforms wanted to drive more productivity and profits. Their inefficient internal systems were holding them back.
Solution
We helped them create their very own platform. This powerful first-party data analytics solution integrated all the client’s data into one place, complete with AI-driven audience and campaign dashboards.
Results
A 20% boost in profitability, a 30% jump in productivity, and a doubling of their premium inventory.
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