Data as a means to move products off the shelf.
Problem
They needed a strategy to use first-party and second-party data in a global media activation.
Solution
Short term: A data strategy using 2nd party retailer data to improve media results. Long-Term: Building of a 1st party data asset to further improve media results and ROI.
Results
A shift from mass marketing to an addressable and personalized ad experience. Their goal is geared toward getting product off of shelves (vs. a previous focus upon getting product onto shelves)
Want more about how we can help?
If you like what you hear, tell us your thoughts. We'll have a Client Strategist reach out to tell you more about the success stories we have with clients and how we can apply that specific expertise to you.