Efficient agency selection leads to efficient media buying.
Problem
The client needed a new full service agency that not only understood national marketing strategy, but also hyper-local. They needed help to create and manage the RFP process and to select an agency partner.
Solution
We determined the need for an agency with strong franchise experience, plus a solid orientation to use data and technology in media. We wrote the RFP; we ran the RFP process, and scored submissions on dozens of criteria. The client consolidated five media agencies down to one agency.
Results
Improvements to their tech-stack enabled better data analysis, crisper measurement, deeper segmentation and optimization of personalized ads. This significantly increased efficiencies in their media buying.
Want more about how we can help?
If you like what you hear, tell us your thoughts. We'll have a Client Strategist reach out to tell you more about the success stories we have with clients and how we can apply that specific expertise to you.