News
Gaining Traction: Marketing Your Solution in a Crowded Market:
Standing out from the crowd in the fast-paced world of ad tech and mar tech is no small feat. As we explored in our first article the U.S. market presents an…
Read MoreSpeaking the Same Language: Tone, Content, and Culture.
Crafting a compelling message and compelling collateral is merely the first step in a transatlantic marketing and sales journey. The real magic can happen when you refine and polish those…
Read MoreKnow Your Battlefield: Compliance, Competitive Analysis & Positioning
The U.S. ad tech market isn’t a playground – it’s a strategic battlefield where European firms either seize new opportunities or fall short. Picture yourself on the edge of this…
Read MoreYour right to play. Understanding your fit in the U.S. market.
Picture this: you’re a European ad-tech or mar-tech firm, standing at the edge of the vast American market, feeling a bit like a football player who’s just been dropped into…
Read MoreNavigating the U.S. Ad-tech & Mar-tech Landscape. A 5-Part Series.
Imagine trying to navigate the New York City subway system blindfolded while juggling flaming torches. That’s what it can feel like to enter the US AdTech/MarTech market without proper guidance.…
Read MoreIntroducing ProNews Collective, Powered Exclusively by Index Exchange
Prohaska Consulting Launches ProNews Collective, Powered Exclusively by Index Exchange, to Drive Revenue and Support Quality News Publishers New collective of high-quality news publishers creates a new opportunity and…
Read MoreAnnouncing Our New Partnership with Permutive to Drive Revenue for Publishers
Permutive and Prohaska Consulting unite in an exclusive partnership to supercharge data-driven revenue growth for publishers April 24, 2024 – London & New York: Permutive, the audience platform that helps…
Read MoreProhaska Consulting Announces “The Rebranding of News” Initiative
New research shows 76% of the industry agrees it’s safe for brands to advertise in legitimate news environments, but 1 in 3 U.S. advertisers have blocked news entirely. Initiative aims…
Read MoreOur new partnership with Snowflake to help publishers and marketers
Prohaska Consulting to be one of the first global digital marketing and sales consulting partners for Identity and Attribution & Measurement category New York, NY – September 25, 2023. Prohaska…
Read MoreSheila Buckley joins Prohaska Consulting as Global Head of Magnify Division.
Award-winning executive with more than 30 years of media experience joins boutique consulting firm to lead integrated sales solution offering. New York, NY – September 25, 2023. Prohaska Consulting, the…
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