1plusX is an AI-powered data management platform designed to help publishers and advertisers maximize the value of their first-party data. The company focuses on transforming first-party data into actionable insights, enabling more effective audience targeting and engagement. The platform provides real-time data management, predictive analytics, and privacy-safe solutions to help businesses succeed in a post-cookie world​​.

1plusX offers various features, including real-time data enhancement, lookalike modeling, and ID management, which allow publishers to create and activate targeted audience segments efficiently. The platform is designed to integrate seamlessly with existing systems, enhancing data quality and boosting digital revenue for its clients​.

In 2022, 1plusX was acquired by TripleLift, a company that aims to leverage 1plusX’s technology to provide privacy-friendly data solutions for publishers and advertisers, addressing the challenges of a cookieless digital advertising environment​ (Kyodo News PR Wire)​. For more details, you can visit the official 1plusX website.

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