Acxiom Identity Builder is a robust identity resolution solution designed to help businesses manage and optimize customer identities. It provides real-time identity resolution, ensuring accurate customer information across all touchpoints. With customizable identity graphs, companies can tailor identity resolution rules to their specific needs, enhancing data accuracy and relevance.

The platform supports better customer engagement by offering a holistic view of identities, enabling personalized interactions. Operating within modern privacy regulations, it ensures responsible data handling. Acxiom Identity Builder combines digital and offline first-party data with third-party insights using deterministic and probabilistic matching and proprietary algorithms, connecting consumer identities across various touchpoints, devices, channels, and relationships.