Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation. The company provides a comprehensive suite of tools designed to help digital advertisers, agencies, and publishers create, target, buy, sell, and display digital advertising across various internet-connected devices​​.

The company’s flagship product is the Adform FLOW platform, which integrates a Demand Side Platform (DSP), Data Management Platform (DMP), and Ad Server into a single interface. This platform supports omnichannel advertising, enabling users to manage and optimize campaigns across display, video, mobile, connected TV (CTV), and digital out-of-home (DooH) channels​. Adform’s technology emphasizes transparency, control, and efficiency, providing advanced algorithms for intelligent targeting and anti-fraud protection.