Admixer ID is a privacy-centric solution designed to replace third-party cookies, ensuring compliance with modern privacy regulations while maintaining effective targeting and personalization. It generates persistent first-party identifiers that synchronize across different domains without capturing Personally Identifiable Information (PII), thus enhancing user privacy and reducing data breach risks. This solution supports accurate user profiling, improved attribution, and real-time event processing for dynamic audience updates. It integrates seamlessly with Data Management Platforms (DMPs) and other AdTech stacks, enabling better audience segmentation and activation. Admixer ID uses double encryption for data security and adheres to global privacy standards like GDPR, providing a lawful and secure way to manage user identities.

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